Businesses that don’t harness the power of AI tools such as ChatGPT will be left behind, experts warn

Businesses that do not harness the power of artificial intelligence tools will be left behind, with the technology having the capability to significantly speed up processes.

That is according to three AI experts, who all stressed the importance of companies keeping up with new tools such as Microsoft and Elon Musk-backed OpenAI’s ChatGPT.

It comes after ChatGPT — a chatbot which interacts in a conversational way — has skyrocketed in popularity since launching in November last year.

The chatbot allows professionals to conjure speeches, marketing blogs, code and even job applications in a matter of seconds, with the tool’s knowledge currently limited to 2021.

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Charlie Westerman, co-founder and chief executive of Perth-based digital identity platform Personr, told The West Australian he saw the greatest use for ChatGPT in day-to-day administration tasks and copywriting.

“Rather than writing something that’s really time-consuming, you can get it done in two minutes. That frees up the five hours it might have taken otherwise,” he said.

“The businesses that don’t use it will fall behind because there’s this entirely new way of doing things. We often joke that ChatGPT is part of the team.

However, Mr Westerman warned companies should not become heavily reliant on the technology, given it was still known to produce incorrect answers.

“When ChatGPT spits out an answer, it’s quite confident in that answer even if it’s the wrong information,” he said.

“I urge people not to rely on it for very complex questions or learning.”

A recent report by Fishbowl found 30 per cent of the 4500 professionals surveyed had already used ChatGPT or another AI program for their work.

Zaun Bhana, managing director of Leap Consulting, noted tools such as ChatGPT could “exponentially change” how businesses and employees practice creativity.

“If we think back 20 years ago, we never had a role in businesses called ‘social media creator’, and we never had social media agencies,” he said.

“In the future, we might have AI creation experts. Human creativity will be the driver as it has been with every other change.”


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