Businesses that do not harness the power of artificial intelligence tools will be left behind, with the technology having the capability to significantly speed up processes.
That is according to three AI experts, who all stressed the importance of companies keeping up with new tools such as Microsoft and Elon Musk-backed OpenAI’s ChatGPT.
It comes after ChatGPT — a chatbot which interacts in a conversational way — has skyrocketed in popularity since launching in November last year.
The chatbot allows professionals to conjure speeches, marketing blogs, code and even job applications in a matter of seconds, with the tool’s knowledge currently limited to 2021.
Charlie Westerman, co-founder and chief executive of Perth-based digital identity platform Personr, told The West Australian he saw the greatest use for ChatGPT in day-to-day administration tasks and copywriting.
“Rather than writing something that’s really time-consuming, you can get it done in two minutes. That frees up the five hours it might have taken otherwise,” he said.
“The businesses that don’t use it will fall behind because there’s this entirely new way of doing things. We often joke that ChatGPT is part of the team.
However, Mr Westerman warned companies should not become heavily reliant on the technology, given it was still known to produce incorrect answers.
“When ChatGPT spits out an answer, it’s quite confident in that answer even if it’s the wrong information,” he said.
“I urge people not to rely on it for very complex questions or learning.”
A recent report by Fishbowl found 30 per cent of the 4500 professionals surveyed had already used ChatGPT or another AI program for their work.
Zaun Bhana, managing director of Leap Consulting, noted tools such as ChatGPT could “exponentially change” how businesses and employees practice creativity.
“If we think back 20 years ago, we never had a role in businesses called ‘social media creator’, and we never had social media agencies,” he said.
“In the future, we might have AI creation experts. Human creativity will be the driver as it has been with every other change.”
Mr Bhana said ChatGPT could also help employees expand their skillsets and knowledge beyond what they have studied or learned in the workplace.
“For workers, this is augmented intelligence. It’s like you’re being powered by Apple’s Siri,” he said.
Although, chief executive of Speakers Institute Corporate, Craig Johns, pointed out this raised questions around the unintended consequences of using technology such as ChatGPT.
He acknowledged that it could make employees “a bit lazier” if they could generate articles or social media posts through the tool.
While Mr Johns highlighted the significance of ChatGPT, he also held it was unlikely it would become the dominant tool for companies.
“Last year, the big buzzword was ‘metaverse’ and this year it’s ‘ChatGPT’. What’s next year going to be? Is any one thing going to dominate? No, they’re all going to be tools,” he said.
“How we integrate these tools will be key. ChatGPT won’t be the big success factor for an organization on its own. It’ll be the integration of multiple tech and human elements.”
Personr’s Mr Westerman said employees had no reason to be particularly afraid of tools such as ChatGPT replacing their jobs, as there was still a crucial human element required to operate them.
“I know in all of these movies we see robots taking over the planet but I don’t think we should be scared … it’s going to level us up as a society,” he said.
“It allows us more time to do the things we want to do in a workplace – it might even mean getting an extra day off because you’ve saved yourself eight hours.”
Businesses that utilized ChatGPT would need to carefully consider how it would impact its organizational culture, Mr Johns said.
“It’s no different to hiring a person. You can take a risk on a person … but what’s the consequence of bringing that person into your team’s dynamic?” he said.
“We need to think about how we can utilize and enhance its capability to change the way we learn and look at things.”