Croma launches ‘Constitution of Joy’ campaign with Wall of Unity AR-powered artwork

In honor of India’s Republic Day, Croma, Tata Group-owned omni channel electronics retailer, has announced its new campaign, ‘Constitution of Joy’. The campaign is an extension of the ongoing Republic Day Sale running at the e-tailer. The Croma Republic Day Sale started on January 19 and will run till January 29, 2023. Through the ‘Constitution of Joy’ campaign, Croma aims to go above and beyond the call of duty to deliver service, make a difference in the lives of others and improve customer experiences.
Croma for the first time has introduced an AR-powered Wall of Unity at its stores in Delhi at the DLF Mall; Gurgaon in Sikanderpur; Rajkot at the Crystal Mall; Chennai at Alandur Metro Station; Mumbai at Ghatkopar Metro Station; and Kochi at the Center Square. The artwork claims to use the latest technology to enhance and transform how users see and experience visual content.
Discount galore
The artwork displayed at the mentioned locations will have a QR code present, which when scanned through the user’s camera will redirect the user to the Wall of Unity by Croma filter. When the artwork is viewed through this filter, the user can spot hidden Indian flags which have the coupon codes that can be redeemed at stores. The company says that the filters are easy to use and can be accessed when the QR code present with the artwork is scanned. These additional discounts with coupon codes will be available from January 25 to 27 at various famous spots in these cities.

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