Exclusive £4.5 million sponsorship agreement between Bitstamp and Guild Esports

Guild is pleased to welcome Bitstamp as its exclusive official cryptocurrency exchange partner in the three-year global £4.5 million deal. GLASGOW, Scotland, Jan. 20, 2022, Guild Esports (LSE: GILD) (OTCQB: GULDF), a global team organization and lifestyle brand, is pleased to announce Bitstamp. We welcome the world as the company’s exclusive official cryptocurrency exchange partner by signing a three-year, £4.5 million global sponsorship deal. Sponsorships will begin on January 29, 2022. This is the largest sponsorship deal Guild Esports has completed in its history, generating £1.5 million in annual revenue over three years.

Collaborate in the development of tivation. Bitstamp is one of the world’s oldest cryptocurrency exchanges, serving investors, traders, and major financial institutions since 2011. With a proven track record, cutting-edge marketplace infrastructure, and a commitment to personal service, Bitstamp is trusted by its over 4 million customers worldwide. In 2014, the exchange became the first company to conduct a financial audit of a cryptocurrency company. Bitstamp was also the world’s first nationally licensed bitcoin exchange when EU-based Luxembourg granted its payments institution license in 2016, securing regulation of exchanges across Europe.

As part of the deal, Bitstamp will acquire the marketing rights and will feature prominently on Guild’s team jerseys and appear on social and digital content alongside the company’s professional players and content creators. Bitstamp’s logo and branding will also be incorporated into Guild’s new flagship headquarters in London, scheduled to open in early 2022. In addition, Guild and Bitstamp have launched numerous projects and activities aimed at enhancing Guild’s fan base and Bitstamp’s customer experience and creating the quality content that the esports community has come to expect from Guild.

Guild Esports CEO Kal Hourd said: It also allows us to provide our viewers with creative, high-quality content and meaningful experiences in a way that aligns with both Guild and Bitstamps identities. “The pipeline of new business opportunities remains strong as our growing network audience of Guild fans and team performance continues to attract strong interest from a broad spectrum of brand advertisers. Bitstamp CEO Julian Sawyer said: Working together to reach fans of esports and gaming is an important moment for us and our growth plans.

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