“How could this setup be approved in the first place”

Novak Djokovic’s wife Jelena Djokovic has slammed Balenciaga for promoting pedophilia and child pornography.

Balenciaga, a high-end French fashion brand, has come under fire for its current holiday campaign. Their advertisements portrayed children carrying the brand’s “plush bear” backpacks, which were accessorized with S&M-style harnesses. Another advertisement for their ‘hourglass bag’ depicted Supreme Court records relating to child pornography convictions.

In light of this, Jelena Djokovic has joined a slew of other celebrities in criticizing the brand. She took to Instagram to warn people and ask how this setup could have been approved in the first place. She went on to lambast the parents of these children, asking how they could allow them to be used in such a way.

“Be aware. It’s everywhere. And we can fight against it. What apology can they give without an explanation of how could this setup be approved in the first place? Whose child is that and how could parents just ignore all the details and allow their child to be used like that?” she wrote on her Instagram story.

Balenciaga later apologized via Instagram, writing:

“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”

“You ain’t going nowhere as long as I’m NoleFam” – Jelena Djokovic teases Novak Djokovic about his remarks during 2022 ATP Finals

Novak Djokovic pictured with his wife at Adria Tour Tennis.

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Edited by Nihal Taraporvala


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